Page 79 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

1 - Create Content on Your Site

Most of our early customers came as a result of our content marketing efforts.

Before I give you my own notes, here’s how Liam from Trak.io32 used the same
technique to sign up 217 paid customers in the first few months of launching.

Liam researched some rising trends and realized that at the time “Growth
Hacking” was a popular term. He looked at what was out there and saw that
most of the content was discussing what the job role meant. There wasn’t a
whole lot of implement-worthy info that startup founders and marketers could
lift from the page and apply to their business.

Liam jumped on this opportunity and published a few very detailed blog posts
on the topic. He gained around 2,500 free signups through this tactic after a few
posts did particularly well.

Liam’s business is now growing organically, but this was just the boost he
needed. It enabled him to get enough early customers to start building a great
product with direct customer feedback.

I agree with Liam when he says content marketing isn’t the fastest way to get
customers. But he also agrees that it’s cheap, it’s fun, and it helps other people.
That’s a lot of good reasons to consider using content in your business. On top of
that, there are some things you can do to get quicker results like publishing your
content on other high trafficked sites.

Here are a few quick notes from my own experience:

1. Create in-depth content based around the customer problems that your
business solves.

2. Make content as actionable and useful to your target audience as possible.
3. It can’t be boring. Don’t just create content around your area of expertise.

Create anything that is interesting to your potential customers.