Page 82 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

We’ve built real relationships with influencers in our space including Neil Patel,
Sean Ellis, James Schramko, Noah Kagan, and Dan Andrews.

Everyone I know who has started a podcast lists the networking as the number
one benefit. If you are like me, and you don’t love the idea of calling an
influencer just to talk, then a podcast interview is an awesome alternative. You
are creating free content for them and helping to spread their message, so you
don’t feel bad asking for the interview.

Some other benefits of podcasting:

1. It’s quite easy to do. Not everyone can write, but most people can talk.
2. Hearing your voice builds people’s trust significantly.
3. It opens you up to entire new marketing channels like iTunes and Stitcher

Radio.
4. It allows you to have one-on-one time with people in entirely new situations

(when they are driving, at the gym etc.).
5. It gives you great authority in your field. A lot of people have a blog, but

podcasting is still fairly new. I think people assume it’s difficult and you
have to have a studio to do it, but that’s not the case. Most podcasters I
know, even the ones with seven-figure businesses, are doing their podcast
from home.

I’m also a big advocate of going on other people’s podcasts. When you have
your own podcast, you’ll start getting invitations to appear on other ones. It takes
hardly any time and they do all the work, so jump on it! I’m not above asking
people if I can come on their podcast either. It builds an association between you
and another influencer, it’s fun, easy, and spreads your message to new
audiences.

If you are interested in getting started with podcasting, I have prepared a
detailed guide which you can get for free at wpcurve.com/7daystartup.

4 - Forums and Online Groups