Page 78 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

Day 5 - 10 Ways to Market Your Business

This is definitely a stumbling block for many people when starting their
business. It’s fine to open your doors, but how do you get in front of the right
people? I don’t want this to hold you back, so I’ve provided 10 specific stories
about how other companies gained early customers. You will find many more up
at wpcurve.com/7daystartup.

It’s up to you whether you do these on Day 7 when you launch, the days
following, or even now. I’d suggest you don’t plan past the first 30 days. Give
yourself enough activities in that first month of business to try a bunch of
strategies. Figure out what works for you and what doesn’t. Make sure you get
your product in front of enough qualified buyers. This will help you learn what
works for you and what to do next.

If you want to get a copy of this plan so you can start crafting your own as you
read this chapter, you can grab the Google doc from wpcurve.com/7daystartup.

The main purpose of marketing is to get your product in front of qualified
buyers. This means getting people to your landing page or your sales page. A lot
of these suggestions are online strategies for generating traffic to your site.
However, you might find face-to-face strategies work better for you, so I’ve
included a few of those as well.

Also remember that these ideas are all designed to market your business quickly.
There are many other powerful ways you can market new products. Partnerships
with other companies can be extremely fruitful, but they don’t generally come
together quickly. Crowdfunding sites can also be great ways to launch physical
products, but it’s difficult to get backers quickly. The following ideas can all be
done in the first few days after launching and can result in real paying customers
right away.