Page 80 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

4. Optimize your site for email opt-ins so you can get people back to your site
by sending emails.

5. Don’t worry about SEO. Focus predominantly on creating useful content.
6. Try a bunch of content mediums and look for where you get traction (on-

site written content, infographics, videos, podcasts, ebooks or whitepapers,
etc.).

The key is to make sure you know what sort of content produces the outcomes
you want. If you don’t have a big audience, then creating lots of content on your
own site won’t generate lots of short-term sales, but it will build long-term
momentum. In the early days, do more off-site work like podcast interviews and
guest posts to put yourself in front of new audiences.

I’m extremely passionate about content marketing and I’ve put a lot of free
resources up at wpcurve.com/7daystartup for you to check out.

2 - Start Sending Emails

Your email list will become one of the most valuable assets in your business. A
list of people who trust you, that you can contact exclusively whenever you like,
is a gold mine. It can take time to build up a decent list, but the best thing you
can do is start as early as possible. I suggest building an email list before you
launch and continually looking at ways of growing your list.

WP Curve’s email list is around 12,000 people. Here are the top ways the
company has gone about building the list:

1. Adding people I knew early on. Well-known Tech Blogger Andrew Chen
did the same thing. He started writing emails to his friends at first. This got
him in the habit of sending the emails, and before long he had a big list to
talk to.

2. Set up landing pages that you can point people to. One of the highest-