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million	dollars.

Most	 of	 his	 revenue	 comes	 by	 selling	 memberships	 to	 his	 online	 training
community	for	podcasters	called	Podcasters	Paradise.	In	his	most	recent	monthly
report	(June	2014)	he	attributed	$134,000	in	revenue	to	membership	sales,	86%
of	which	came	directly	from	webinars.

This	is	John’s	exact	process:

                               	

He	built	up	a	large	audience.	Obviously	this	took	him	some	time	but	the
same	could	be	done	quickly	on	a	much	smaller	scale.
He	gives	away	freebies	on	his	site	like	ebooks	in	return	for	an	email
address.	After	you	enter	your	email	address	you	are	taken	to	a	page	that
talks	about	a	free	webinar	on	podcasting.
The	webinars	provide	a	lot	of	value	and	help	people	get	started	with
podcasting.	For	people	who	are	interested	in	more	information	he	has	a
special	deal	for	membership	to	the	community.
John	routinely	gets	hundreds	of	people	onto	these	weekly	webinars	and
closes	thousands	in	sales.

You	can	learn	John’s	exact	process	at	webinaronfire.com46.

If	you	think	a	webinar	could	be	the	right	fit	for	you	and	your	audience,	give	it	a
go.	Make	sure	you	record	it	and	the	worst	case	is	it	ends	up	being	a	useful	video
to	post	on	your	site.

8	-	Presenting

Organizing	 local,	 in-person	 events	 has	 been	 a	 winning	 strategy	 for	 all	 types	 of
businesses	 for	 a	 long	 time;	 from	 local	 small	 businesses	 to	 global	 software
companies	like	Hubspot,	Constant	Contact,	and	Salesforce.

Adam	 Franklin	 uses	 local	 workshops,	 meetups,	 and	 conferences	 to	 help
attendees	with	their	web	marketing.	In	turn	this	helps	position	his	web	marketing
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