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265Chapter 16: Tapping the Internet’s Marketing Power

ߜ Directories are site listings categorized by people who read the sites
and index the information. The most recognized directory is Yahoo!
(www.yahoo.com).

Registering your site for online searches

The quickest way to have your site recognized online is to submit and have
your URL accepted at directories. Google and other crawlers then pick up
your address. For the latest information, go to Search Engine Watch (www.
searchenginewatch.com) and click on “Search Engine Submission Tips”
(see Figure 16-4).

Minimally, register your site at Open Directory (www.dmoz.org/add.html),
the human-powered directory that AOL, Google, HotBot, Lycos, and Netscape
use in their searches. Submit your site for free, wait three weeks, and if your
site hasn’t been picked up, resubmit it. This is an essential link.

Figure 16-4:
Visit www.

search
engine
watch.
com and
click on
“Search

Engine
Submission

Tips” for
current
advice
on getting
your site
recognized
by search
engines and
directories.

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