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263Chapter 16: Tapping the Internet’s Marketing Power

ߜ Get creative and come up with a name that describes your business
offerings. For example, the Hawaii Visitors and Convention Bureau site
is www.gohawaii.com.

ߜ Try to purchase your first-choice name from the existing owner, but
understand that this process is typically expensive and time-consuming.

A good place to begin your domain name search is Network Solutions (www.
networksolutions.com). This site (see Figure 16-3) can tell you

ߜ Information about how domain names work and how to choose one
ߜ What domain names are already registered
ߜ How to register your name
Expect to pay $25 to $75 to register a domain name for a standard three-year
period. Be prepared to renew when the registration period is up. If you forget,
someone else can purchase your domain name. For a complete list of domain
name registrars, go to www.internic.net/regist.html.

Figure 16-3:
Let’s see?
Is this
domain
name
available?