Page 290 - Duct Tape Marketing
P. 290
In this part . . .
When it comes to customers, small business con-
cerns fall into two categories: the revolving door
and the slow leak.
The revolving door is the problem businesses face when
their marketing delivers prospects but no purchases. The
slow leak is when marketing delivers customers but no
repeat business. This part helps overcome both, with
chapters dedicated to winning customers and closing
sales, developing customer satisfaction, and building the
invaluable business asset called customer loyalty.
In a world where competition is at a fever pitch, the chap-
ters in this part serve as a road map to winning long-term
customers and achieving business success.
