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72 Steven Pressfield
The Big Crash
We were doing so great. Our project was in high gear, we were
almost finished (maybe we actually were finished).
Then inevitably ...
Everything crashes.
If our project is a movie, the star checks into rehab. If it’s a busi-
ness venture, the bank pulls our financing. If it’s a rodeo, our star
bull runs away with a heifer.
The Big Crash is so predictable,
across all fields of enterprise,
that we can practically set our
watches by it.
Bank on it. It’s gonna happen.
The worst part of the Big Crash is that nothing can prepare us
for it. Why? Because the crash arises organically, spawned by
some act of commission or omission that we ourselves took or
countenanced back at the project’s inception.
The Big Crash just happened to me. My newest book, a novel
called The Profession, was done—after two years of work. I was
