Page 126 - Visual Marketing

49. Sweet! Creating an Interactive Puzzle to Increase Booth
Traffic at a Conference

BizSugar.com is a
social media site
for small-business
personnel. To increase
awareness and build a
community, BizSugar
became an exhibitor at
selected small-business
events. The site’s logo
is a sugar cube, a play
on the name BizSugar. With the help of designer Sarah Sawaya of
Sassafras Design Services and marketing strategist Ivana Taylor of
DIYMarketers.com, both in Ohio, BizSugar created a series of collat-
eral pieces and trade show identity items—including a pop-up ban-
ner and tote bags—extending the sugar theme.

105 V I S UA L M A RK ETIN G