Page 130 - Visual Marketing

51. Rewarding Good Taste: Growing Your Customer Base
Through a Clever Twenty-First Century Loyalty Program

Newport Avenue Market in Bend,
Oregon, knows that foodies are a loyal
bunch. That’s why the independently
owned grocery store has long had a loyalty
rewards program. Problem was, no one was
taking advantage of the archaic stamp-based
program. Enter Every Idea Marketing, who
modernized the loyalty program to a digital
version and provided a marketing campaign
that made it hip to earn cash back on pur-
chases. The store launched the campaign
with print ads, store signs, e-mail newsletters,
Facebook, Twitter, check stand signs, floor
graphics, radio promotions and giveaways, product tie-ins, and a
new paper shopping bag design.

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