Page 132 - Visual Marketing
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52. A New Product Popping Up: Differentiating a Product in a Crowded
    Field Through Unique, Uncluttered Packaging

              Parents are tired of
                                                                                                the limited selec-
                                                                                                tion of healthy
                                                                                       snacks available for
                                                                                       their children—and
                                                                                       the even fewer healthy
                                                                                       products that they’ll
                                                                                       actually eat. That’s why
                                                                                       Louise George founded
                              United Kingdom–based Peter Popple’s Popcorn, an air-popped, all-
                              natural popcorn. The packaging is what makes it fun. The brand was
                              launched at the 2010 specialty fine food fair in London, with orders
                              being received from both major retailers and smaller delis.

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