Page 136 - Visual Marketing

54. Showcasing Talented Women: Creating a Calendar with
Distinctive Photography for Yearlong Marketing

Sterling Women is a group of
women business professionals
who get together to learn from
one another, network, and make
new contacts. When founder Kristina
Bouweiri decided to create a calen-
dar showcasing some of the group’s
members, she initially planned to
pay for the printing herself and give
the calendars away as gifts. But
advertisers jumped at the opportunity
to get in front of Sterling’s power-
ful women. In the end, the calendar served as a marketing tool for
the featured women, as well as an ad platform for advertisers, who
helped underwrite the production costs of the calendar.

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