Page 138 - Visual Marketing

55. Get Your Clients Talking about You: Custom Designing
Promotional Giveaways Makes a Big Splash

W e all know the power of word of
mouth. But how do you actually get
clients to start telling others and feel-
ing vested in your business? Photographer Leah
Remillet, who caters to mothers, wanted to use
every opportunity she had to get her clients talk-
ing about her. Her two goals in anything she did
in her business were that it serve as a marketing
platform and that it make Mom’s day more fab-
ulous. She did this by showering her clients with
unique and useful gifts.

117 V I S UA L M A RK ETIN G