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57. Waking Up Your Brand with a Little Pillow Talk: Creating a
    Follow-Up Campaign That Makes Prospects Laugh . . . and Buy

                              How do designers dream
                                        up these concepts?
                                        DAAKE created a bright
                              orange pillow with emoticons
                              for “happy” and “sad” and sent
                              them to clients. They selected a
                              pillow because they wanted to
                              signify “comfort” and wanted to
                              give away something that would
                              be kept. As a follow-up, they
                              produced a two-minute video
                              adventure showing the pillow in
                              cartoon hijinks that would make
                              the Roadrunner jealous.

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