Page 144 - Visual Marketing
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58. Food Trucks, Today’s Eatery Trend: Creating Cravings by
    Using Typography on a Truck Wrap

            Street food vendors are pop-
                                                                                ping up on every corner of
                                                                                New York City and beyond,
                                                                         so Street Sweets knew it needed to
                                                                         think big for its brand identity. The
                                                                         gourmet goodie provider brought
                                                                         in Landers Miller Design to help
                                                                         the company think creatively. The
                                                                         design firm went a nonconventional
                                                                         route: Rather than use images to
                                                                         brand Street Sweets, the focus was
                                                                         on typography. Words like crave and
                              delectable are wrapped around the turquoise truck, guaranteeing
                              attention anywhere it goes.

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