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59. Get Me a Doctor, STAT: Using a Witty or Humorous T-Shirt to
Interject Fun into How People Perceive Your Business
The American College
of Emergency
Physicians (ACEP)
wanted to attract young tal-
ent to the emergency room
(ER) field but wasn’t sure
how to do it. ER physicians
work long hours, and the
work isn’t glamorous. So
the ACEP brought in design
firm ohTwentyone to come
up with a promotional
item that would appeal to
younger doctors.
125 V I S UA L M A RK ETIN G