Page 150 - Visual Marketing

61. An A Cappella Visual Promotion for Musicians: Attracting Your
Target Market with a Banner Containing Images and No Words

The banner that rises above
the newly converted ware-
house in the Benton Harbor
downtown arts district in Michigan
has no words—it’s strictly visual.
Piano keys form the shape of a
stairway at the top of the banner
with a large quarter note at the
bottom. The Quarternote Lofts are
banking on the fact that its target
clientele of music students and
aficionados of the Citadel Dance
and Music School—located on
the first floor—will know what the
symbol means.

129 V I S UA L M A RK ETIN G