Page 151 - Visual Marketing
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Why It Works dynamic,” due in part to the
Quarternote Lofts identity and
There are four residential lofts presence in this revitalized
(or living “quarters”) above neighborhood.
the Citadel Dance and Music • The building is 100 percent
School. Paula Bodnar Schmitt occupied. All four loft residences
and writer Keith Oppenheim of were immediately rented, and
the Bodnar Design Consultancy the Citadel Dance and Music
created the name and the sym- School occupies the ground
bols, which have become a bea- floor.
con within the burgeoning arts
district. Kenneth Ankli, owner, Takeaway Tip
calls the banners, “a fitting
exclamation point to the build- A beautiful banner with images and no
ing’s rehabilitation.” He says the words can make a striking sign, and even
visual identity of the building has serve as an outdoor work of art. A picture
taken them from the ranks of can be better than 1,000 words on a ban-
“near tear-down” to a historical, ner, especially if you’re confident the market
avant garde mixed-use facility you are appealing to will recognize and find
in a neighborhood that is now meaning in the images used in the banner.
experiencing a renaissance.
IMAGES ARE EVERYWHERE IN THE PHYSICAL WORLD
Success Metrics
• Building owner Ankli says, “The
sidewalks are busy, parking is
scarce and the atmosphere is
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