Page 153 - Visual Marketing

diverse shapes, and attractive
Why It Works
“Our brand is very diverse
and this tool was an interac-
tive, dynamic way to bring the
brand to life for an audience
that needed to get a good
baseline understanding of
what our brand is about,”
says Lisa Connolly, director
of brand management of
Bright Starts.
The Toolbox is immediately
engaging with its bright colors,
images. It immediately speaks to
what the brand represents (baby
products) with its simplistic
shapes and toylike appearance.
The audience can interact with
each block by pressing buttons
that trigger giggling sounds or
swinging the miniature cradle,
which functions with the same
technology as the actual product.
Success Metrics Takeaway Tip
• The Toolbox has been used in Get away from traditional brochures if you
numerous vendor presentations want to make a splash with your presenta-
with great feedback. tion. A three-dimensional display that you
assemble during your sales presentation is
• Bright Starts successfully took unexpected and therefore more memorable.
five diverse brands and pulled And when the display represents your prod-
them together to represent the ucts, it better communicates the benefits of
whole. your offering.
• The Toolbox reinforced confidence
in Bright Starts’s brands and the
brand strategy to its customers.
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