Page 139 - Visual Marketing
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Why It Works business. By making the client
feel special, Remillet is effec-
“Mom’s don’t expect things to tively building her army of brand
be for them, any mother will evangelists.
attest: we give, not take,” says
Remillet. She wanted to surprise Success Metrics
her clients by giving them gifts
they could use: reusable jute • Having spent only $200 on
bags for delivering orders, advertising last year, Remillet
3 ϫ 3 mini albums for purses, received three clients from that
and custom iPhone cases featur- campaign and the rest came
ing Remillet’s work. from referrals.
“I wanted to first exceed any • Clients often send her gifts to
expectations in such a way that reciprocate the love.
[the client] was dying to talk
about me and then surprise her • Remillet is typically booked in
with wonderful gifts and prod- advance for four to six weeks.
ucts that give her the tools to
showcase my business,” says Takeaway Tip
Remillet.
Clients are number one. Make them feel
These aren’t your typical stress special and they’ll refer more business your
ball tchotchkes. These are way. If you give promotional items, don’t
items that get clients talking to waste it on plastic novelties, but spend it
their friends about Remillet’s instead on something your clients can actu-
ally use—and that acts as a speaking tool
for your business. 118
IMAGES ARE EVERYWHERE IN THE PHYSICAL WORLD
