Page 133 - Visual Marketing
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“Although we are new, sales Success Metrics
are ramping up in independent
retailers, delis and farm shops • Peter Popple’s Popcorn website
week on week,” says George. received 1,000 visits within six
months of its relaunch.
Why It Works
• More than 5,000 packets of
Peter Popple’s Popcorn decided Peter Popple’s Popcorn were
to go in a different direction sold in the first six months after
from what other kids’ snacks its launch in October 2010.
were doing in terms of pack-
aging. The retro Peter Popple • The new product has been
“P” character is whimsical and covered by media, including
simple, just like the product. The London’s The Evening Standard
packaging is clear, so consum- and various food blogs and has
ers can see exactly what they’re been the center of attention at
buying. local events.
The phrase, “It’s popalicious!” Takeaway Tip
appears on the packaging and
marketing materials and has Entering a crowded market can be daunting.
been trademarked with the But if existing competitors have cluttered pack-
intention of building future aging, try a different approach. Use simple
brand recall. packaging with remarkable graphics and a
memorable mascot character to stand out.
IMAGES ARE EVERYWHERE IN THE PHY SIC A L W O R L D 112
