Page 179 - Visual Marketing
P. 179
Why It Works low expense by developing a set • The owner of To the Point has
of oversized rubber stamps,” says become a well-respected busi-
Some business owners don’t Becky Nelson of Bex Brands. nessperson in her field and
think of design as being flex- is involved with the Gaslamp
ible or even affordable. Yet Bex Bex Brands provided a sort of Quarter Business Association.
Brands worked with To The Point map for the design so To the
to create a versatile business Point would know where to • To the Point consistently appears
card and brochure. place the stamps, which allowed on many “Best of . . .” lists in
the company to print and put San Diego for acupuncture.
“We were able to create fun, together brochures as needed at
professional and eye-catching a low cost. Takeaway Tip
brochures by investing a small
amount of money on good Success Metrics Good design doesn’t have to be expensive, and
paper, then creating a template a hybrid of quality work and do-it-yourself does
that my client could edit as her • Within its first year of business, exist. By creating professionally designed com-
company grew, and simply have To the Point added staff to ponents that can be updated and swapped out
it copied at a local copy shop. accommodate its burgeoning by the client as needs change, a marketing bro-
We were able to add color at a business. chure can stay relevant. And your investment in
design can reap returns for years.
PO WER TO THE PR I N T I TE M ! 158
