Page 180 - Visual Marketing

74. An Image Consultant Makes a Great First Impression:
Differentiating a Personal Brand by Conveying Your
Personality

159 V I S UA L M A RK ETIN G Gretchen Ditto helps clients craft the perfect first
impression. By selecting the right clothes and dis-
covering what colors complement a client’s natu-
ral coloring, she establishes a distinctive style for each
client. Ditto knows that the right professional image
can bring out a positive attitude and become a power-
ful tool in advancing a career. Ditto did a lot of online
research before she launched her business. As an
image consultant, she’s very aware of how her brand
should look. Ditto stresses that she must have a great
brand because her business is all about image. But
how does an image consultant create the right image
for herself? She turned to professional designer Katrina
Hase at the Mix Creative in Minneapolis to build a per-
sonal, professional brand.