Page 21 - Visual Marketing

entrepreneurs executed. The examples range from technology-oriented
solutions such as the QR code–enabled three-dimensional displays and
posters for the Warhol Factory Party in Alaska to a can of “nothing” pro-
duced in Rhode Island to combat hunger. Some solutions are clever and
complex, such as the cardboard record player that GGRP created to
build buzz for its recording business. Others are as uncomplicated as a
head shot taken with a handful of colorful Sharpie markers, like that of
Michelle Villalobos when she redefined her personal brand.

We’ve divided the book into three chapters. The first focuses on Web
and electronic solutions. The second features packaging, exhibits, and
tangible three-dimensional marketing devices in the physical world.
The third encompasses print solutions and logos/branding pieces. Each
example ends in a Takeaway Tip distilling the examples into ideas and
lessons for small-business people to put to work.

Visual Marketing is a compendium of winning ideas intended to
inspire small-business leaders, creative professionals, entrepreneurs,
and students. We hope it inspires you to think up your own ideas for
incorporating visuals into your marketing.

INTR O D UC TI O N xix