Page 26 - Visual Marketing
P. 26

1. The Color of Money: A Small Bank Makes a Large Impression
   with a Colorful Campaign

              Can a small local
                                                                                               bank take on the
                                                                                               giant conglomer-
                                                                                       ates and win? Norway
                                                                                       Savings Bank in Maine
                                                                                       saw an opportunity in
                                                                                       the economic downturn.
                                                                                       They set out to woo
                                                                                       small business clients in
                                                                                       a state where a majority
                                                                                       of employment is tied to
                                                                                       small business.

5 VISUAL MARKETING
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