Page 28 - Visual Marketing
P. 28

2. A Website Showcases a Sense of Touch: Strong Navigation and Ease
   of Use for an Online Showroom

          How do you get to Carnegie Fabrics?
                                                                          The usual practice of visiting the
                                                                          showroom is no longer the only way
                                                                to see and choose fabrics. The website has
                                                                become the new destination and growing
                                                                sales tool for this family-owned business.
                                                                The need for an effective website is essen-
                                                                tial for the future of an industry where face
                                                                time is dwindling and decisions need to
                                                                be made without a trip to the showroom.
                                                                Carnegie needed to show an extensive col-
                              lection of merchandise while maintaining its highly regarded service
                              and ease of browsing that clients are accustomed to in their physical
                              showrooms.

7 VISUAL MARKETING
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