Page 33 - Visual Marketing
P. 33
MasterpieceYourself.com was standpoint, this means you have they became aware of or chose
created to promote the services to think about how users will the Langton Cherubino Group
of Langton Cherubino Group. move around the site. You need for their online design needs.
They built buzz by using social to determine where instructions
networking services, including are needed and where users Takeaway Tip
Facebook, Twitter, and LinkedIn, may simply click and act.
and creating a viral marketing Create an interactive online game to generate a
campaign by contacting blog- Success Metrics viral effect (meaning that something is spread by
gers, websites, and publica- others) that pumps up the impact of your market-
tions. Spread by word of mouth • MasterpieceYourself.com was ing. To be effective the game must be so visually
online, soon traffic to the game featured in Redbook magazine. and intellectually engaging and intriguing that
doubled many times over. people can’t help but share it with others. It ampli-
• It has also been featured on fies your marketing—word of mouth will kick in to
Why It Works radio stations and blogs, includ- spread the message for you. Make it (1) interest-
ing as a learning tool, and has ing to your target audience, (2) relevant to your
More than half of the imple- gained an audience worldwide. business or core competencies, and (3) intuitive
mentation time was spent on and simple enough for people to dive right in and
the interface design and naviga- • The site won the 2009 American “get it” without extensive instructions.
tion. “We wanted it to be fast Web Design Award from
and easy-to-use,” says designer Graphic Design USA magazine.
Jim Keller. From the design
• MasterpieceYourself.com has
been identified by several pro-
spective clients as the reason
MUCH MO RE THAN JUST A W E BS I TE 12
