Page 36 - Visual Marketing
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6. Luxury Property Shown in Many Different Lights: Focusing
   on Stunning Imagery to Sell Luxury

                             W hat’s the best time of day to see a
                                         luxury building? How do you cap-
                                         ture the way the sun bounces off the
                             Hudson River and illuminates the sculptural
                             façade of a modern architectural jewel? The
                             design team promoting 166 Perry Street, a
                             luxury condominium project in New York City,
                             decided to show how the building looks from
                             daybreak to nightfall. Lilly Schonwald from
                             Corcoran Sunshine Marketing Group says that
                             the design is based on the light and air, how it
                             relates back to nature and its surroundings, and
                             how it changes during different time periods
                             throughout the day.

15 V I S UA L M A RK ETIN G
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