Page 32 - Visual Marketing

4. Celebrating Creativity with a Killer Smile: Creating a Viral
Marketing Effect with an Online Game

Oscar Wilde said, “One should either
be a work of art, or wear a work of
art.” The creators of this online visual
marketing promotion combined Wilde’s
two options, allowing people to express
their creativity by becoming a masterpiece.
MasterpieceYourself.com is a game where
everyone wins. Simply insert your portrait
into a masterpiece by a famous artist like
van Gogh or Michelangelo. And publish it.
You may resize it, rotate it, name your por-
trait, and send it to a friend by e-mail or by
posting it on Facebook. More than 100,000
people have played the game.

11 V I S UA L M A RK ETIN G