Page 24 - Visual Marketing
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16. Delivering a Unique Marketing Campaign:          24. Education Can Be Creative: Formatting
    Combining Staged Marketing Events with               the Standard “10 Tips” Article to Convey
    Video and Social Media 35                            Professionalism and Authority 51

17. Finding Your Identity: Standing Out from         25. Dressing Down for Success: Appealing to
    the Crowd with a Website That Lets Your              Consumers with a Personal Video Demystifies
    Personality Show Through 37                          a Confusing Subject and Builds Trust 53

18. A Renaissance for Today: Creating a Forward-     26. A Legal Holiday: Using Electronic Greeting
    Looking Logo That Reflects the Past 39                Cards to Position a Law Firm as Friendly 55

19. Good Service Is Earned: Making a Brand           27. A Picture Speaks a Thousand Words: Creating
    Statement and Creating Viral Content Through         a Visual Interpretation of What You Do in an
    Infographics 41                                      Industry Known for Facts and Figures 57

20. Design to Put Your Best Foot Forward: Using      28. Walking the Talk: Making a Website That
    Sharp, Detailed Close-Up Photography to              Reflects the Principles Fundamental to Your
    Demonstrate Business Capabilities on the Web 43      Business 59

21. Spicing Up the Ornament Market: Using            29. Traversing from Print to Mobile: Creating a
    Bright and Unique Online Ads to Build a              Mobile App Version of Print for Customers
    Brand 45                                             with a Foot in the Mobile World 61

22. A Reflection of Style: Incorporating Your         30. Promoting Logos with a Guess-That-Logo
    Business Style into Your Logo 47                     Contest: Tying in a Contest with E-Mail
                                                         Marketing to Increase Client Engagement 63
23. The Right Way to Start a Charity Today: Using
    Facebook and Blogs to Build a Community          31. Marketing to Parents: Tailoring a Website’s
    Around a Good Cause 49                               Look to Reinforce Your Target Niche 65

3 VISUAL MARKETING
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