Page 227 - Visual Marketing
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Why It Works Where most IT campaigns Takeaway Tip
involve heavy copy with techni-
The look across all marketing cal lingo, Iddea Group’s col- Embrace the stereotypes that surround
channels is consistently upbeat, lateral had minimal copy as your industry; then break through them to
with bright oranges and greens, well as a teaser URL encourag- show customers who you really are. Poke
accented by Iddea Group’s logo, ing people to visit it for more fun at yourself and industry stereotypes in
a talk bubble. The branding does information. a tongue-in-cheek way in your marketing
an excellent job of helping every- materials, and in the process your company
day business owners understand Success Metrics will be more authentic and approachable.
what services it provides without
talking over their heads, a com- • The campaign was extremely
mon issue with IT companies. successful, with a 33 percent
response rate.
The biggest challenge for
business owners looking for IT • More than 70 percent of respon-
services is speaking a common dents were tracked and found
language. IT experts sometimes to browse Iddea Group’s entire
talk in terms of servers, the website instead of clicking away.
cloud, and disaster recovery,
while business owners want a
computer system that works
and can’t be hacked. Not com-
municating in the customers’
language can easily lose an IT
company a sale. Iddea Group
keeps it simple and relatable.
PO WER TO THE PR I N T I TE M ! 206
