Page 241 - Visual Marketing

72. Translating a Global Brand into Local Currency: Making an Existing Brand Design Resonate in a
Different Country
Design: David Albertson, creative director; Mimi Dutta, art director; and Sagarika Sundaram,
illustrator/translator, Albertson Design.

73. Getting to the Point in Acupuncture: Combining Professional Design with Do-It-Yourself
Execution Keeps Expenses in Line
Design: Bex Brands; Photography: Jeremy Dahl.

74. An Image Consultant Makes a Great First Impression: Differentiating a Personal Brand by
Conveying Your Personality
Creative direction/graphic design: Katrina Hase, Mix Creative; copywriting: Diane Autey, Projects
Done Write; photography: Rod Wilson, Andrews Photography.

75. A Recipe for Success in Publishing: Using Beautiful, Evocative Images Reinforces the Essence of
a Publication
Design: Carns Concepts, Chad Carns, creative director; photography: Sasha Gitin.

76. The Art of Making House Calls: Using Simple Logo Imagery Marries Traditional Values with a
Modern Business
Design: YYES; photography: David Harrison.

77. An Unorthodox Community Campaign Promotes Kindness: Using a Powerful Name to Drive
Action
Design: Greteman Group.

78. A Communications Firm Stands Out: Using Unconventional Visuals Instead of Cookie-Cutter
B2B Design Gets Attention
Design and illustrations: John Pirman.

79. Is Your Name Defining You . . . Negatively? Renaming a Business Leads to More Sales
Design: Fritz Klaetke and Rick Rawlins, designers, Visual Dialogue with Rick Rawlins Work;
developer: Ian Varrassi.

80. A Condo Development Has Historical Charm: Incorporating Heritage into Marketing Visuals to
Emphasize an Offering’s Key Selling Points
Photography: Dawn Hancock; design: Aaron Shimer, Dawn Hancock, and Antonio Garcia,
designers, Firebelly Design.

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