Page 242 - Visual Marketing

81. HR with a Personal Touch: Using a Descriptive Name and a Caricature for a Consulting Business
Sets You Apart
Design and illustration: PowerBand Graphics.

82. All That Jazz, Funk, Blues, Pop, and Hip-Hop: Making Modifications in Your Imagery Can
Appeal to a Younger Audience
Design: Will Miller and Darren McPherson, designers, Firebelly Design.

83. Communicate Issues Boldly: Using Bold Graphics to Drive Home the Importance of Messages
Design and illustrations: Soapbox Design Communications, Inc.

84. Eat or Be Eaten: Appealing to Local Tastes and Cultural Understanding in a Local Marketing
Campaign
Design: Trace Newman Hayes, art director; and Brittany La Barre, designer, Skuba Design Studio.

85. Clothing for the Cosmopolitan Outdoorsy Type: Expressing the Importance of Form and Function
for a Brand in Print
Design: Ken Carbone, creative director/partner, and Nina Masuda and David Goldstein, design-
ers, Carbone Smolan Agency; photography: Ian Allen.

86. Capturing the Legacy: Creating a Commemorative Book with High-Quality Graphics Conveys an
Organization’s Values
Design: EM2 Design, Inc.; copy: Peter Winter and Betsy Carpenter; photography: Atlanta
International School.

87. All for One and One for All: Repurposing Marketing Collateral on a Very Low Budget
Design: Jett Butler, creative director and typographer, FÖDA Studio.

88. Evoking Mood Through Design: Using Custom Invitations to Make Your Business Entertainment
Last Beyond the Event
Design: Jill Lynn Design.

89. High-End Rewards: Offering Upscale Coupons Grows Loyalty, Prevents Cancellations, and Sells
Add-Ons
Design: Brian Conway, creative director, Conway Design; photography: David Carmack.

90. It’s a Family Affair: Making Your Business Story Come to Life with a Beautifully Designed Print Piece
Design: Nicola Black Design, L.L.C.; recipes © Carlo A. Sena / Ristorante Panorama;
photography: Dominic Episcopo.

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