Page 253 - Visual Marketing
P. 253
Outdoorsy-type clothing, 181–182 Personality
Overarching design themes, 197–198 caricature of, 174
Oxide Design, 153–154 conveying, 159–160
reveling, 38
P showing off, 54
Packaging Peter Popple’s Popcorn, 111–112
artistic appeal of, 96 Phillips Design Group, 97–98
biodegradable, 82 Photographs
Bogotá Beer Company, 83–84
design, 91–92 calendar, 115–116
effective, key to, 108 as focal point, 44
emergency jump-start, 107–108 food, 192
Help Remedies, 81–82 importance of, 14
Honeydrop, 99–100 landscapes, 182
JAQK Cellars, 95–96 logo from, 182
lani—dig your dog, 91–92 premium product perception and, 24
Peter Popple’s Popcorn, 111–112 selection of, 13–14
point of purchase appeal, 119–120 showing details in, 8
RI Community Food Bank, 137–138 “Pillow talk” promotion, 77
simple designs, 100 Pirman, John, 167–168
StartMeUp, 107–108 Pitch books, 199–200
Street Sweets, 123–124 Pizzo, Robert, 71–72
uncluttered, 111–112 Plot Machine, 22
wine, 95–96 Poglianich, Antonio, 91
Point of purchase, 120
Palo Alto Software, 75–76 Political campaign, 203–204
Pamphlets. See Brochures Postcards
Parents, 65–66 Skuba Design 179–180
Paulsen, Egil, 201–202 Myers Constructs 209–210
Pearlfisher, 100 Posters
Penn’s View Hotel, 191–192 Big Omaha, 153–154
Pentagram, 16 Catlin Gabel, 149–150
Perceptions, shifting, 149–150 Do the Deed, 165–166
Perna, Martín, 185 Fort Point, 151–152
Personal videos, 53–54 Malverde DJ, 185–186
SaskTel Saskatchewan Jazz Festival, 175–176
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