Page 252 - Visual Marketing

Lunchology, 133–134 N
Luxury property, 15–16
NAIL Communications, 138
M Names

MAC. See Manchester Athletic Club (MAC) changing, 169–170
Maguire, Rob, 176 descriptive, 173–174
Malverde, 186 hard-to-pronounce, 203–204
Manatt, Phelps & Phillips, LLP, 55–56 Narrowcast, 122
Manchester Athletic Club (MAC), 189–190 National Novel Writing month, 21
Mannequin Madness, 27–28 Nelson, Becky, 158
Marie Claire, 162 Nerland Agency, 87
Marx, Chico, 31 Niche markets
Marx, Groucho, 189 children, 65–66
Masquerade Mask Invitation, 188 pitch books, 199–200
MasterpieceYourself.com, 11–12 urban chic, 119–120
McLain, David, 6 Nicola Black Design, 191–192
Meal Tickets & Unusual Ideas, 61–62 Note cards, 159–160
Memorable names, 166 Northern Eye Center, 195–196
Menke, Diane, 210 Norway Savings Bank, 5–6
Message reinforcement, 74
Michelangelo, 11 O
MichelleVillalobos.com, 13–14
Mint Advertising, 143–144 O’Kuhn, Peter, 91–92
Mitchell, Scott, 196 Off-line experience, 8
Mix Creative, 159–160 Office of Letters and Light, 21
Mobil apps, 61–62 ohTwentyone, 125–126
Mobile advertising, 9–10 Oil company, 98
Modern8, 29 Omaha cow, 153–154
Moy, Teri, 116 On-site displays, 87–88
Music On-site presence, 93–94
166 Perry Street, 15
festivals, 175–176 Oppenheim, Keith, 130
students, promotions for, 129–130 Optical illusions, 31–32
My Name Is Rachel Corrie, 198 Ornament market, 45–46
Myers Constructs, Inc., 139, 209–210 Outdoor advertising, 51

231 INDEX