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Script Frenzy is their initiative be absurd and zany. To win at • A total of 373,906 words were
dedicated to scriptwriting. “The Script Frenzy, writers sign up logged in the most recent Script
idea is that if you love movies, online and complete the goal of Frenzy competition.
then write one,” says Baty. writing 100 pages in the month
of April. Winners gain a Script Takeaway Tip
Why It Works Frenzy certificate, Web icon, and
eternal bragging rights. Create a virtual community to whip up
Many budding writers love the enthusiasm for an initiative. Encourage par-
idea of writing for the movies or The Script Frenzy logo, created ticipation by making people feel like they
television but get bogged down by Todd Blank, is the visual cen- are part of an important and exciting event,
because they are not familiar with terpiece for the organization. It through cohesive visual elements around one
what a script should look like. captures old-time movie house central theme. Don’t just slap up a website
Script Frenzy provides the format grandeur—you can almost smell with some information about the initiative.
for scriptwriting and gets writers the popcorn—while using a brash Instead, immerse people in the event every
thinking in traditional scriptwrit- and kinetic typeface that evokes time they set foot on the website. Every
ing terms. The online forums the thrill of going out to the theater. image and every page should make them
and e-mail communication from feel like they are part of the initiative. Use
volunteer coordinators spur on Success Metrics interactive features to captivate attention
the participants. “We think of it as and draw people back again and again to
a grassroots nudge,” says Baty. • Participation in Script Frenzy has participate. This can work for a business
tripled since its inception five initiative in your company, as well as a non-
The Script Frenzy site has a Plot years ago, with more than 21,000 profit initiative.
Machine that combats writer’s writers participating in 2010.
block. With each click the game
reveals a random combina- • A Young Writers program grew
tion of plot, characters, and from 50 participants to 2,850 in
scenarios that are intended to three years.
MUCH MO RE THAN JUST A W E BS I TE 22
