Page 44 - Visual Marketing
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10. When Is a Cup of Tea More Than Just Another Cup? Stunning
    Photography on a Website Differentiates a Product

           W ith luxurious photography as
                                                                                  a backdrop, Two Leaves and
                                                                                  a Bud Tea Company created
                                                                     a website design that conveys fresh-
                                                                     ness, commitment to quality, and the
                                                                     uniqueness of the company’s brand at
                                                                     a glance. They’ve managed to capture
                                                                     a sense of oneness with nature and
                                                                     convey social responsibility toward the
                                                                     environment and the small farmers
                                                                     who pick the tea. When you’re selling
                              a commodity, product differentiation is crucial. Yet, how do you dif-
                              ferentiate something as timeless and ubiquitous as tea—something
                              that can be bought in any grocery store and all over the Web?

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