Page 50 - Visual Marketing
P. 50

13. Building an Appealing Design: Presenting Your Process in
    Your Website Showcases a Competitive Advantage for an
    Architectural Firm

                             For architecture firms, the proof is in
                                     the building, so to speak. Nothing
                                     markets a firm’s services better than
                             the buildings it has designed. Architectural
                             Nexus wanted to display its portfolio on its
                             website but also wanted to share its philoso-
                             phies and process.

                                  Brand design firm modern8 helped take
                             the Architectural Nexus website beyond just
                             a portfolio. While the Flash-based site fea-
                             tures attractive photographs of the firm’s
                             work, it also speaks to who the firm is as an
                             identity—something most architectural firms
                             don’t bother to do.

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