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14. A Visual Marketing Firm Uses Optical Illusions to See
    Things Differently: Showing Prospects What You Are
    Capable of in Multimedia

           Chico Marx once said, “Who are
                                                                             you going to believe, me or your
                                                                             own eyes?” A design firm is
                                                                      really about seeing things differently.
                                                                      Jim Keller, design director at Langton
                                                                      Cherubino Group, always had a fond-
                                                                      ness for optical illusions such as the
                                                                      zigzag patterns that look crooked but
                                                                      are really straight or the paintings and
                                                                      etchings of Escher that play with your
                              sense of perspective. Inspired by the visual tricks usually found on
                              paper, the design team set off to create a Room of Illusions game
                              that featured the classic optical puzzles online in a well-designed
                              environment.

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