Page 114 - Social Media Marketing

96 Walk Like a Giant, Sell Like a Madman

important. (2) Your assistant wants to complete the task and do
a great job. Interruptions will distract you and your assistant and
perhaps drag your assistant off to attend to something else. Even
worse, it can make your assistant feel that their contribution is of
little value or importance. Practice being in the "Now" moment. Try
to focus on what you are doing and prohibit anyone from intruding.

Being ADHD, I like to multitask to the extreme. I can sit in meet-
ings looking at my BlackBerry, working on my computer, or reading
paperwork. My assistant knows that I can do all of these things and
still hear what is being said, but as she pointed out to me some
time ago, from the other side of the desk it appears that I am not
completely interested or in tune. Because I wasn't make eye contact
with the person who was talking, I often came across as disinter-
ested. Now I make every effort to not multitask when talking with
someone who has come to expect my full attention. Believe it or
not, I have found that I can actually get more done this way, and the
people around me feel less frustrated and better about themselves
and about me.

Focus on Dollar-Productive Activities

One word of caution concerning your Hour of Power: Apply it only
to tasks that you need to perform to generate business-what I like
to call dollar-productive activities. You should not be wasting your
time on chores that do not generate sales. Your job is to market
yourself and your business and meet with prospects and clients.
Hire out everything else.

The Hour of Power is all about maximizing your efficiency in
carrying out dollar-productive activities. Identify the activities that
are going to generate the most business but that you often put off,
and set aside a fixed amount of time every week to carry out those
activities.

Remember, becoming a top producer is not easy. Sales gurus
often claim to offer seminars, books, and CDs that reveal the hidden
secrets of sales success, but the fact is that there is no secret. You
have to work at it. Start today. It takes only an hour.