Page 115 - Social Media Marketing
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Hosting Your Own Hour of Power 97
Yow CIIArTER. 8 CHEawST
o The goal of the Hour of Power is to increase referrals.
o No selling! Make personal connections during your Hour of
Power.
o No interruptions! You have an average of only 36 seconds
per call.
o Tally the number of calls you make each day, week, and
month, and work toward the goal of placing 100 calls per day.
o Even the best strategies fail unless they are put into practice.
Just do it!
o Instead of giving yourself more time to perform undesirable
tasks, give yourself less time. Force yourself into the zone.
o Extend your Hour of Power to other undesirable tasks, such
as writing blog posts, contacting reporters, or going door to
door to introduce yourself to prospective new clients.
o Focus your Hour of Power on dollar-productive activities.
