Page 156 - Social Media Marketing

140 Walk Like a Giant, Sell Like a Madman

Tip: Another way to include fresh content on your blog is to get
other people to freshen the content for you. Encourage visitors to
post comments.

Add SEQ Title Tags to Blog Entries

Every blog entry you post has a title that identifies the entry's con-
tent. You usually want the title to be interesting, descriptive, and
short, but those three traits are often mutually exclusive: The shorter
you make the title, the less descriptive it is. To overcome this chal-
lenge, consider adding search engine optimization (SEO) title tags
to your blog entries.

An SEa title tag allows you to give each blog entry a short, in-
teresting, and descriptive title and then add keywords that work
behind the scenes to attract the attention of search engines. For ex-
ample, I could title a blog entry "Save Thousands on Your Home
Mortgage!" and then add an SE~ title tag, such as "Macomb County
Real Estate I Ralph Roberts Realty ISave Money IHome Mortgage."
My blog entry's title would still appear as "Save Thousands on
Your Home Mortgage," but whenever visitors view the blog entry
in their browser, the browser's title bar would include the SE~ ti-
tle tag "Macomb County Real Estate I Ralph Roberts Realty I Save
Money I Home Mortgage." More importantly, the title tag would
give the entry a higher profile with search engines. My blog entry
would be more likely to pop up in the search engine results when-
ever someone searched for "Macomb County Real Estate," "Ralph
Roberts Realty," "Save Money," or "Home Mortgage."

Stephan Spencer created the SE~ Title Tag plug-in for WordPress
blogs, which makes it easy to add an SE~ title tag for every blog
entry. You can find out more about the plug-in at wordpress.org/
extend/plugins/ seo-title-tag. Differentblogging platforms may use
different plug-ins or may not allow you to add SE~ title tags easily.
Consult your blogging software's help system and technical support
for details.