Page 160 - Social Media Marketing

CHAPTER TWELVE

TAPPING THE
POWER OF SOCIAL
MEDIA
MARKETING

A lthough traditional media-newspapers, magazines,
TV, and radio-are still effective advertising tools, new
media are becoming very popular and effective. These new media
go by the name social media, and in a way, are among the oldest
forms of marketing, relying primarily on word-of-mouth public
relations, marketing, and advertising. Just like in the good old days
of local markets, what people say about you and your business has
a significant effect on your sales. The only difference is that now,
in addition to passing the word along in person or over the phone,
consumers are exchanging information and opinions online-on
Internet web sites and portals designed for networking and the
sharing of user-generated content, including reviews and opinions
of the products and services you offer.

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