Page 170 - Social Media Marketing

CHAPTER THIRTEEN

CREATING AND
MAINTAINING

YOUR OWN

WEB SITE

A lthough the fastest, easiest way to establish a presence
on the Web is by launching your own blog, as discussed
in Chapter 11, "Blogging Your Way to Credibility," traditional web
sites are still an attractive option. While blogs encourage weekly
or even daily postings and visitor interaction, a typical web site is
static, functioning as an information kiosk. You can create a web site
that contains anything and everything your clients and prospective
clients will want, and then simply leave the site alone; web sites can
be very low-maintenance.
Setting up a web site can be quite a challenge, however, especially
if you want your own online store where you can sell products and
services, accept credit card payments, and ensure that your clients'
information is secure.
One chapter cannot possibly teach you everything you need to
know to create and maintain a complex web site, but this chapter
introduces you to the basic considerations you need to make and

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