Page 168 - Social Media Marketing
P. 168
Tapping the Power of Social Media Marketing 153
Remember that social media marketing is all about transforming
customers into prideful marketers and advertisers. This requires a
concerted effort on your part, both online and offline, to deliver
valuable information, insight, products, services, and customer ser-
vice, so all of your customers will have only good things to say
about you. Social media isn't just about creating marketing buzz
or hyping a product; it's about serving your clients with integrity
and learning as much as possible about your own business in the
process.
o Realize the power of social media marketing: You can use it
to transform customers into advertisers.
o Explore some of the top social media and networking sites,
including MySpace, FaceBook, Digg, YouTube, LinkedIn,
and Wikipedia.
o Search Google Web, News, Blogs, and Groups for your
name, your company's name, and the products and services
you sell. Take notes about what customers are saying, what
they need, and their biggest complaints.
o Search Google Web, News, Blogs, and Groups for social
media related to you, your company, your products and
services, and your competition.
o Create a free account on MySpace, FaceBook and LinkedIn
and add your profile.
o Create an About Me page to post on your web site or blog.
o Introduce yourself to influential people in your industry
who already have a strong reputation in online communities.
o Spend at least one hour every week posting comments and
answers to customers and prospective customers in
communities interested in what you sell.
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