Page 173 - Social Media Marketing

158 Walk Like a Giant, Sell Like a Madman

separate window, so people can view the school site and then close
the browser window to return to your site.

Before you create your web site (or hire someone to create it for
you), jot down a list of everything you want to offer on your site-a
wish list of sorts. Consider the following items:

• Home page: Your opening page should be attractive and
engaging and provide quick access to the information your
customers will most likely want, including your name; your
company's name, address, and phone number; a link to a map
and/or driving directions to your office; links to information
about specials you are currently offering; and so on.

• About Me or About Us page: Have a current photo of yourself
and of others on your sales team along with a brief bio for each
of you. Your About Me page may also contain your mission or
vision statement, a history of your company, and other details
that show you are well established.

• Contact Me or Contact Us page: A contact page contains
information about how to contact you via snail mail, phone, or
e-mail. Don't simply place an e-mail link on your page, because
a spammer will find it and add your e-mail address to dozens
of junk-mail lists. Use an e-mail contact form that keeps your
e-mail address hidden.

• Testimonials or list of clients: A list of high-profile clients or
(better yet) testimonials from past or existing clients can help
build trust.

• Products/services pages: These pages will vary depending on
what you sell. On RalphRoberts.com, for example, I include
a page where visitors can search the MLS listings. If you sell
jewelry, you may want to create your own online catalog.

• Shopping cart: If you want to accept orders online, you can
add a shopping cart service, where people can shop for and
order products and enter payment information. I set up my
store on eBay at stores.ebay.com/Ralph-Roberts-Real-Estate-
Education.