Page 178 - Social Media Marketing
P. 178
Creating and Maintaining Your Own Web Site 163
• GetFlipping.com
• RalphRoberts.com
• ForeclosureSelfDefense.com
o Register one or more domains that capture the essence of
who you are and what you sell and are easily recognizable to
clients and prospective clients.
o Draw up a detailed plan for your web site before you start
creating it, so you know the types of content it will contain.
o Make sure your web site has an About Me or About Us page
that will help visitors become more comfortable buying from
you.
o Provide contact information on your web site, but do not
post your e-mail address; instead of an e-mail address,
provide a form that visitors can complete to send you an
e-mail message.
o If you have little or no experience creating a web site,
consider hiring a professional Web designer, instead.
o To help search engines find your Web pages and give them a
higher ranking in their search results, be sure to repeat the
key words and phrases in your Web content that people
commonly use to search for sites such as yours.
o Use pay-per-click advertising to drive more traffic from
search engines to your web site; you pay only when someone
clicks your ad.
o Once your web site is up and running, advertise it in
outgoing e-mail messages and on all of your printed
marketing materials, including your business card,
letterhead, brochures, and flyers .
