Page 243 - Social Media Marketing

232 Walk Like a Giant, Sell Like a Madman

brainstorming sessions, communicating to-do lists and setting
priorities, discussing options, sharing images and diagrams,
reviewing graphs and charts, and providing real-time visual
training.
• Shared files: Several online services offer free file sharing. For
example, you can set up a shared spreadsheet on Google and
give your VAs permission to view it or make modifications
to it at their convenience. For details, visit Google's Docs &
Spreadsheets area at docs.google.com.

Tip: If instant messaging, Net meetings, and the telephone sim-
ply do not provide the level of connectedness you require, con-
sider videoconferencing. While videoconferencing is a more ex-
pensive technology to deploy, in recent years the price of staying
connected has come down quite significantly. In addition, video-
conferencing can save you loads of time, money, and energy that
you currently spend on traveL To learn more about videoconfer-
encing solutions and obtain a free consultation, visit the Face To
Face Live, Inc. web site at www.f2fl.com.

Of course, you can use any of the communication tools discussed
in this section for much more than simply communicating with VAs.
They are also useful for communicating with customers, clients,
colleagues, business partners, and vendors and for communicating
internally with team members and employees.

The Times, They Are a-Changing-and So Should You!

For traditional salespeople, working with a VA may seem like
a scary proposition, but just take a look around. Everything is
changing. More and more customers are heading to the Internet to
gather the information they need to make well-informed purchase
decisions. You will be spending more and more time marketing
your services online, electronically communicating with clients and