Page 46 - Social Media Marketing

24 Walk Like a Giant, Sell Like a Madman

3.57.9 minutes at a meet in Finland. Soon thereafter, many runners
were suddenly able to run a 4-minute mile.

A big part of what was preventing runners from breaking the
4-minute mile was the belief that it couldn'tbe done. It took someone
who believed in himself to break through. Once he accomplished
the feat, others found it much easier to envision themselves breaking
that mark as well.

After you set your goal, envision yourself accomplishing it. If you
have ever watched children at play, you can observe the power of
role-playing at work. Kids imagine themselves in a variety of roles:
professional athletes, movie stars, superheroes, racecar drivers, doc-
tors, astronauts, and so on. For a short time, they become the person
they are pretending to be. As you strive to achieve your goal, you
need to relearn how to pretend and play the role. To achieve your
goal, what kind of person would you need to be? What would you
have to do? This envisioning process is the first step to success.

Share Your Goal with Others

Share the goal with others who support your dreams. In the next
chapter, in which I discuss personal partnering, you will discover
more about this strategy. By sharing your goals with others, you
benefit in two ways:

1. Sharing enables you to more clearly envision your goal, be-
cause you have to describe it in words to someone else.

2. When you share your goal with someone, you tend to feel
more accountable for achieving it. The other person is going
to be asking you about it, and you feel responsible for reporting
your progress.

Be very careful when choosing the people with whom to share
your goals. Some people who are not goal setters may try to shoot
you down or even ridicule you for having goals. These dream killers,
as I like to call them, can cause you to question your own abilities